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Mixico Beauty

Project type

Brand Strategy, Visual Identity, Packaging & Brand Collateral Design, Social Media Design

Date

2022

Location

Mexico City

Industry

Beauty

For Mixico Beauty, we developed a comprehensive brand strategy and visual identity, including a fresh logo design, to encapsulate their mission of empowering women to embrace their natural beauty while living a balanced life. The brand’s core message is centered on letting women’s inner beauty shine through simple, effective beauty solutions that align with a holistic, well-balanced lifestyle.

We crafted a visual identity that reflects this balance, merging elements of natural elegance with a modern, clean aesthetic. This identity carried over into the website and social media design, ensuring a cohesive and impactful online presence. We also planned a photoshoot strategy to visually represent the brand's commitment to promoting authentic beauty, creating visuals that resonate with women seeking both beauty and balance in their lives.

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